Deadline: Monday, February 20 , 2017
Taking a research/trend driven perspective, what are the main content marketing technology options and channels a large state-owned energy company could pursue over the next three years? Be mindful of current disruption factors in the energy industry and ideally describe these factors in a few sentences. Briefly, using 2-3 paragraphs, sketch some observations, keeping in mind the company’s strong desire to spread knowledge about the importance and impact of electricity to a wide, national audience. The target audience is characterized by a high tech literacy, high overall well-being, and a compassionate self-image somewhat focused on sustainability.
Deadline: Wednesday, February 22, 2017
Deadline: Wednesday, March 15, 2017