Seeking experts to assess the best digital media & content marketing technology options for a European energy giant

Client:
Statnett
Budget:
2000
Industry:
Energy/Utility

CHALLENGE DESCRIPTION

Taking a research/trend driven perspective, what are the main digital media & content marketing technology options and channels a large state-owned energy company could pursue over the next three years? Be mindful of current disruption factors in the energy industry. The company has a strong desire to spread knowledge about the importance and impact of electricity to a wide, national audience.

The ideal candidate: You are an expert in digital media and/or the energy industry and are good at commenting on other people's work.

The role entails: You will review the work of Yegii's internal team on this project

We are looking for: individuals with the following backgrounds: research/university, journalism, social media, technology, marketing/PR, business development, etc. The role would be virtual and will be carried out over a few days in mid-February.

How to get involved:To become involved, one must follow two simple steps. The first is to register and identify your experience as an expert on the Yegii platform here. The second step is to log back into the page you are reading now, being logged in, to submit an initial online response here to the Stage 1 Question to see if you advance through to Stages 2 and 3

Individuals who complete Stage 3 to the client and to Yegii's satisfaction will be paid a maximum of $1000 per expert with an additional 20% to be paid as a team bonus for excellent work. This challenge may be awarded to 1-2 people depending on the seniority and depth of ideas presented in the initial stages of the competition. During this period, your ideas, team behavior, and output will be evaluated.

While referring to sources and links is appreciated, you need to answer the specific questions asked in order to be considered.

Deadline: Monday, February 20 , 2017
Question:
Taking a research/trend driven perspective, what are the main content marketing technology options and channels a large state-owned energy company could pursue over the next three years? Be mindful of current disruption factors in the energy industry and ideally describe these factors in a few sentences. Briefly, using 2-3 paragraphs, sketch some observations, keeping in mind the company’s strong desire to spread knowledge about the importance and impact of electricity to a wide, national audience. The target audience is characterized by a high tech literacy, high overall well-being, and a compassionate self-image somewhat focused on sustainability.

Deadline: Wednesday, February 22, 2017
Question:

Deadline: Wednesday, March 15, 2017
Question: